The last thing you want in your funnel is a defense point.

But they can sneak in there very innocently.

In today's episode of the FHTH Podcast, I'm going to address this issue so that you're only funneling plaintiff points.

And, as a bonus, you'll learn how to make sure your principles stand on their own.

Enjoy!

Sari

Quote

Here's what I want you to think about. What would you say about issue X–whatever it may be in your case—if no one was arguing with you? That's the place I want you to come from. That's what I want you to ask yourself.

Mentioned in this episode:

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