Former global director of the Walt Disney Company and former City of Woodinville fire commissioner Ben May talks about knowing yourself and taking care of yourself first and then you will be able to help others. Ben emphasizes the importance of community risk reduction as that is the future of the fire service. Much like the Walt Disney philosophy in providing customer service that is second to none, don't worry about what you are going to get, but instead worry about what you are going to provide. "Ayn Brera. No choice. No choice but to be excellent. No choice but to do the right thing."