In Episode 23 of Driven by Data: The Podcast, Kyle Winterbottom is joined by fellow podcaster and CEO of Datazuum, Samir Sharma where they discuss the need to be communicating about decisions and not data.

In this episode, Samir highlights some of the challenges he sees within the industry and how we communicate is halting our progress, which includes:

• How the relationship between technology and data prompted him to start a business focusing on Data Strategy
• Why he decided 2020 was the right time to launch his own podcast ‘The Data Strategy Show’
• The importance of starting with the outcome in mind
• Why we need to create a decision culture and not data-culture
• Why “data” is the wrong conversation
• Where the decision intelligence framework came from and why
• How Data & Analytics is nothing more than evidence-based management
• Why we need to change the narrative to stop data & analytics projects from failing
• Why businesspeople are starting to question the validity of Data & Analytics
• The critical elements missing from many Data & Analytics teams 
• Why "Data Leaders" no longer have the budgets which they once had
• How Tech will help but it will only get you so far
• Real-life use cases including £1m savings

**NOTICE: when we recorded this episode the UK was hit by a storm and as such, the connection was a little slow in spells which has affected the audio in certain spots**