Welcome to the Next Generation and Episode 2312 of the Italian Wine Podcast. Today, McKenna Cassidy interviews wine educator and content creator, Pilar Brito. Together, they dive into the world of social media and explore the importance of digital communication in the wine industry. 

More about today’s guest: Pilar Brito

Pilar Brito is a wine and social media personality who has built a following of 140K followers across Instagram and YouTube in just over a year. Pilar holds a degree in law but decided to pivot to the wine industry, driven by her passion for wine and education.

She is known for her accessible yet aspirational approach to wine education, wine collecting, and her wine and cooking videos. Her platform features a diverse array of content, including in-depth explorations of renowned wines such as Tignanello, Château d'Yquem, and Mas Doix 1902.

Pilar’s approachable style and informative posts have made her a leading voice among wine influencers, and she continues to inspire her growing audience to explore and appreciate the world of wine.

Connect: 

Website: https://barpilarr.substack.com 

Instagram: https://www.instagram.com/barpilarr/

More about the host: McKenna Cassidy

McKenna found her love of wine while serving in a Napa Valley tasting room. She later graduated from the University of Notre Dame and pursued wine on the East Coast with E. & J. Gallo Winery. She has worked in wine distribution for restaurants and luxury retail stores for the past three years.

Originally from Phoenix, Arizona, McKenna is a Certified Specialist of Wine (2021), Certified Sommelier (2022), and Italian Wine Ambassador (2023). She loves country swing dancing, hosting brunch parties, and sipping Italian Wine.

Connect:

Facebook: @mckennacassidy

Instagram: https://www.instagram.com/mckennacassidy/

LinkedIn:  https://www.linkedin.com/in/mckenna-cassidy-cs-csw-66baa412b/

Website Youtube: https://www.youtube.com/@mckennacassidy

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Until next time, Cin Cin!