Welcome to Episode 2313 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Benjamin Gibson, Founder and CEO of Winehub.io, to discuss how wineries can grow their DTC channels and leverage automation for more efficient DTC programs.

Key takeaways:

More about the guest:

Benjamin Gibson is the Founder & CEO of Winehub.io, the largest DTC plugin for wineries and wine merchants on Shopify. Winehub enhances Shopify’s platform with sector-specific benefits, helping wineries optimize online sales, tasting room experiences, wine clubs, loyalty programs, allocation systems, and order management. 

A recognized industry speaker, Benjamin frequently presents at global wine events and is passionate about ensuring Winehub remains the best-in-class DTC platform for wine sellers of all sizes.

Connect:

Website: http://www.winehub.io 

Linkedin: https://www.linkedin.com/company/sella-delle-spine/ 

More about the host:

With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. 

As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US.

Connect:

Instagram: https://www.instagram.com/barbarajeanfitz/

LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/

Website: https://www.aprilacreative.com

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Until next time, Cin Cin!