RXO just announced the acquisition of Coyote Logistics for $1.025 billion. On today's episode, you get to hear a deep dive with RXO CEO Drew Wilkerson. He breaks down why Coyote was such an attractive acquisition target for RXO, what he hopes to accomplish through the integration process, and how he is thinking about their future together strategically. We talk about the impact to the people from both organizations, the processes, and the technology the organization will use moving forward. Drew gives us a glimpse into his strategic approach and a message to his future employees from Coyote.

We also delve into the complexities of integrating sales teams and maintaining customer relationships during acquisitions. Drew sheds light on the importance of people and culture, emphasizing that success hinges on engaging with employees and customers alike. Learn how RXO plans to use detailed customer feedback to drive continuous improvement and align everyone to their mission. Drew's enthusiasm is palpable as he discusses the future, confident in the freight brokerage model and the strategic advantages this acquisition brings.

***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***