EPISODE 25:

People will BUY from those they KNOW, LIKE & TRUST. Tune in for our last part of our 3-part series.

Mike dives headfirst into discussing how the only way in which he believes you can be trusted is to be consistent. Many times, you have had someone, or a business get great service or a product the first time. Only to realize that the second time or soon after, it becomes inconsistent. This can stretch across many businesses from restaurants to home service providers. A work crew shows up on time for an install job the first time but soon thereafter, attendance isn’t there or your food is not the same as what you expected. A lack of consistency, which causes the customer to consciously or subconsciously thinking of you as being untrustworthy.

One of the main faults a business can have is a lack of standard operating procedures (SOP’s). If a business has a different way of doing things from the owner, to sales staff to the operations team, the result is an inconsistent and different experience for a customer each time. Your business isn’t as good as it could be due to a lack of trust within the environment. It is the responsibility of the owner or manager to initiate and create an SOP so that consistency is given. Which in turn, will create a trustworthy business. This will help in many areas from onboarding new employees, how you answer phone calls, to how you communicate with client’s day in and day out. “How you do anything, is how you do everything,” you may have heard before. It’s how your client perceives this which results in their ability to think of you as trustworthy business.

Additionally, setting proper and realistic expectations for yourself and your staff will help in being trusted. There will be no trust if you can’t do what you say you’re going to do.

On the digital side, Ryan discussed the importance of Google reviews and client testimonials. People want what others have and they will research to find out someone’s experience. You need to make sure these are easily found and positive.  Ryan ads that your ability to be a thought leader and educator on a certain topic gives you credibility in becoming a trusted advisor. When pointing out a problem, make sure you are aligning yourself with the message you are presenting and solution you are giving in order to be trusted.

Lastly, if you are being invited onto podcasts, speaking engagements, or events, this holds huge weight in terms of trustworthiness. Get yourself involved, document it and let the world see it!

...EPISODE 25 - OUT NOW!!!

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