The doors have opened for SBC Summit North America, as exhibitors flock to the Meadowlands Exposition Center, New Jersey.

Joining SBC Americas' Editor, Jessica Welman, on the conference room floor is CasinoBeats Editor, Joe Streeter and Lucía Mouriño, VP Relationships LatAm at SBC, to discuss what's on the agenda for day one and what the trio were up to prior to the start of SBC Summit North America 2024.

Lucía Mouriño also delves into the interest in the recently regulated Brazilian market from US-based firms and the grey market within the region.

Host: Jessica Welman
Guests: Joe Streeter & Lucía Mouriño
Producer: Anaya McDonald
Editor: James Ross

Remember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.