Steven Coulton, co-founder of OnCore Golf alongside Bret Blakely, embarked on an entrepreneurial journey driven by his fervor for golf and the innovative promise of perimeter weighting technology in golf balls. Leaving behind a successful career at Deutsche Bank, Coulton embraced the challenges of entrepreneurship with a vision that combined both innovation and community support. Reflecting on this journey, he acknowledges the initial naivety of expecting overnight success and underscores the importance of perseverance and openness to unconventional opportunities. By fostering strategic partnerships, such as those with PGA Hope, and transitioning to a direct-to-consumer model, Coulton has not only propelled OnCore Golf to carve a unique niche in the industry but also demonstrated the significant impact of adaptability and collaboration in the business world.

Here’s what to expect this episode:

• Passion for golf and belief in revolutionary technology led to entrepreneurship

• Successful transition to direct-to-consumer model for golf products 

• Importance of planning, learning from mistakes, and adapting business strategy

• Budgeting for mistakes crucial in new product development proformas

• Positive outcomes from collaborations within the business community

Connect with Steve Coulton:

https://www.linkedin.com/in/steve-coulton-8427a6a

Connect with Stas Balanevsky:

https://www.eosworldwide.com/stas-balanevsky

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