In Episode 26 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Chris Bannocks, Chief Data Officer at Danone, where they discuss the trials and tribulations surrounding the current CDO role, which includes:

• Why the average tenure of the CDO is only 2 years
• That many boards haven’t realised this needs to be a strategic priority
• How the eagerness to obtain a CDO role is contributing to the tenure
• How most boards are dipping their toe into the water
• The type of questions you should be asking to gauge the readiness for the role in the organisation
• Why it’s important to recognise the difference in scale
• Why coming from a technical background is advantageous, but that alone isn’t enough
• Why the appointment of "Non-Exec Data Leaders" will be an indication of maturity
• How the consultancy organisations are playing their part in this
• Why some businesses won’t need a CDO
• How ROI can be seen within 6 months & it could cost up to 200m
• Why it’s essential to have an official communication strategy & budget to drive change
• What those type of comms strategies could consist of
• Why experimentation and innovation are essential but seen as the nemesis within the business
• What organisation should be considering to decide whether to appoint a CDO
• The key things Data Leaders should be thinking about before taking a CDO role