In this episodeI dig into OpenAI’s quiet announcement that ads are officially coming to ChatGPT along with the U.S. rollout of the Go tier. I talk through what the ads will actually look like, who’s going to see them, and why this move feels less surprising than it does revealing. We get into the money math behind “free” tools, the trust implications of sponsored answers, and what this shift could mean for access as AI continues to get carved up into tiers.