For episode 29 of Creator Spotlight we are joined by Tommy Clark (@tclarkmedia) to discuss his content marketing agency Compound Media Studio, how he scales B2B audiences on LinkedIn and how you can grow your online business.

00:00 Intro

01:20 Accidentally starting a marketing agency

03:30 Building a team and hiring for content creation

06:17 Growing the newsletter Social Files

13:04 The devolution of Twitter - LinkedIn #1 now?

15:36 How to craft the perfect viral post

20:23 The relationship between the business and personal brand

23:41 Monetizing a creator led business

27:21 What makes someone good/bad at marketing?

29:27 Starting with content creation and rules for posting

39:19 Finding content ideas for viral posts

41:10 Uploading to YouTube but not being a YouTuber

43:55 How you can grow your online brand

#podcast #creatoreconomy #linkedinstrategy