Today, we're excited to talk with three extraordinary people—Aaron Agte, Michael Reynolds, and Trishul Patel—with three remarkable things in common: they are all RIA owners, XYPN members, and, to top it off, podcasters.

In today's episode, we discuss the intricacies of hosting a podcast as a primary component of a RIA marketing strategy. You'll learn that each of these advisors approaches their podcasts a little differently in terms of structure, format, and purpose. Aaron and Trishul team up to host their podcast together, while Michael hosts a live show and finds this to be the format that is best suited for him. These three share their experiences leveraging this intimate medium, how listeners desire insights, not information, and how podcasting has allowed them to establish credibility among their listeners and within the industry. They also offer their expertise about which platforms and technology to utilize and tips for keeping a cadence that works for you while maintaining a passion that's contagious.

If you're interested in exploring what podcasting can do for your firm, this episode is for you.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/298