In Episode 3 of Driven by Data: The Podcast, Kyle Winterbottom is joined by James Miller, Head of Data, Analytics & Insight at Intu, where they discuss how to build a Data Strategy in a (Data) greenfield environment.

Having found himself leading various Data & Analytics capabilities in greenfield data environments over the years, James provides some really great insight and tangible advice on how to design and deliver on a data strategy, which includes:

• How to get a seat at the top table
• Why the business strategy must come first
• The need to be a salesperson
• Why a data strategy is about action
• How to focus on culture & literacy
• Why you need a multidisciplinary team
• How to utilise Data Governance
• The key things to avoid
• What makes a good 'data pioneer'