@JohnNellis has grown by over 1 million subscribers in less than a year. We're talking to John's business partner, Alex, to dig deep into the strategy behind one of the fastest growing football channels on the platform.

John Nellis: https://www.youtube.com/@JohnNellis

00:00 Intro

01:10 Getting into the world of football content

04:43 Tripling the growth of Sky Sports YouTube channel

07:27 The partnership with John

13:52 Combining the business and creative mind

16:24 How the business operates

18:41 How big is the team?

20:05 Producing content from in-front the camera

24:49 Why John Nellis is the best to work with

29:50 Growing and reinvesting into the business

35:10 The importance of the title and thumbnail

37:34 The myth behind "retention editing"

40:46 How the channel is monetized

44:27 Why you should delete your old videos

46:09 How much money is the channel making?

48:23 The work/life balance of a content creator

51:54 The goal for the channel

55:52 YouTube vs TV

#podcast #creatoreconomy #contentcreator