The episode features an interview with Rebecca Brewster, the President and COO of the American Transportation Research Institute (ATRI). She discusses her background and how she came to work in the trucking industry. She explains ATRI's role as a non-profit research organization that identifies and addresses the industry's top research priorities through a diverse Research Advisory Committee, made up of relevant industry players from carriers, to shippers, to brokers, and vendors who support the trucking ecosystem. 

Throughout the episode, Rebecca highlights several recent ATRI studies, including research on the operational costs of trucking, which provides detailed benchmarking data for fleets, as well as studies on the growing issue of "nuclear verdicts" against trucking companies. She also delves into ATRI's work examining the challenges of electrifying the trucking fleet, a hot topic as a result of recent California regulation. This part of the conversation is especially compelling, as ATRI's research shows the significant infrastructure and grid capacity issues that would need to be addressed to meet the governmental requirements. Throughout the conversation, Brewster emphasizes ATRI's commitment to providing objective, data-driven research to inform decision-makers, rather than engaging in advocacy or lobbying.

Rebecca stresses the importance of industry participation in ATRI's research process, as well as the organization's efforts to widely disseminate its findings through user-friendly summaries. She demonstrates ATRI's deep understanding of the complex issues facing the trucking industry and its dedication to helping address these challenges through rigorous, independent analysis.

***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

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*** This episode is brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services. Visit gorapido.com to learn more.

A special thanks to our additional sponsors:

• Cargado – Cargado is the first platform that connects logistics companies and trucking companies that move freight into and out of Mexico. Visit cargado.com to learn more.
• Greenscreens.ai – Greenscreens.ai is the AI-powered pricing and market intelligence tool transforming how freight brokers price freight. Visit greenscreens.ai/freightpod today!
• Metafora – Metafora is a technology consulting firm that has delivered value for over a decade to brokers, shippers, carriers, private equity firms, and freight tech companies. Check them out at metafora.net. ***