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Obama and Reagan both taught us that effective messages aren't about you. Facts don't matter, numbers don't matter, definitions don't matter. What matters is, "What does this mean to me?" Use this principle to more effectively communicate with your donors.
 By Clark Vandeventer
By Clark Vandeventer3.8
1212 ratings
Obama and Reagan both taught us that effective messages aren't about you. Facts don't matter, numbers don't matter, definitions don't matter. What matters is, "What does this mean to me?" Use this principle to more effectively communicate with your donors.

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