It’s going to be a long, dry season for those who participated in DraftKings NFT marketplace and Reignmakers contests as the company abruptly ceased operations on the project this week.

On today’s episode of iGaming Daily, supported by Optimove, Jessica Welman, Editor of SBC Americas, is joined by Charlie Horner, SBC’s Media Manager, to examine why the operator is giving up on the crypto space amid a class action lawsuit in the federal courts in Massachusetts.

In the second half of the show, the attention turns to Bill Belichick’s new YouTube show “Coach” - in partnership with Underdog Fantasy. The six-time Super Bowl-winning will break down NFL film and analyse games weekly throughout the upcoming 2024 NFL season.

The duo discuss the PR boost that bringing on board a name like Belichick can have for Underdog amongst customers and look back on some sports betting content deal failures.

To read more on the topics discussed in today's episode, click on the following links:

- https://sbcamericas.com/2024/07/30/draftkings-nft-reignmaker-closing/
- https://sbcamericas.com/2024/07/31/belichick-underdog-fantasy-partnership/   

Host: Jessica Welman
Guests: Charlie Horner
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.