Today’s guest is Swapna Krishna, creator of Ad Astra, a YouTube channel and beehiiv newsletter about space. She’s a professional writer with over a decade of experience doing everything from journalism to content marketing to authoring a book.

She’s been all-in on Ad Astra, her first venture as an independent creator since the start of 2024.

00:00 Intro

01:20 The Journey of Writing and Publishing a Book

04:35 Transitioning to Video Content Creation

07:22 Developing Presentation Skills Through Podcasting

12:42 Defining the Creator and Journalist Identity

18:31 Swapna's Journey Through the Content Creation World

22:22 The Differences in Solo Creating and Working in a Team

30:25 All of Swapna's Projects 31:50 Production Process: From Idea to Execution

41:58 The Relationships with Swapna's Different Audiences

48:34 Space-X's Media Dominance

50:40 The Monetization

54:25 Defining Goals and Editorial Mandate