We are heading down under for the latest episode of iGaming Daily, supported by Optimove. 

In Australia pressure mounts on the Labor government to stick to its principles and enforce a blanket ban on gambling advertising across all media platforms as the media reports that Prime Minister Anthony Albanese and his party are in favour of watered-down measures.

The voice of reformists grew louder this weekend as 60 prominent Australians, including four former Prime Ministers, signed an open letter demanding that Labor carry out all 31 recommendations of the Murphy Report.

Viktor Kayed, Senior Business Journalist at SBC News, is joined by SBC’s Content Director, Ted Menmuir to examine the latest developments in the story and why gambling advertising is such a divisive issue.

The duo also discuss the significant changes in the Australian gaming market, what structural issues are facing the country's gambling reforms and whether there will be a resolution to the problem in the coming months.

To read more about the topic, click on the following links:

- Australia credit wagering ban comes to effect (sbcnews.co.uk)
- https://sbcnews.co.uk/oceania/2024/08/06/labor-in-australia-accused-of-defending-gambling-interest/
- https://sbcnews.co.uk/oceania/2024/08/12/australia-albanese-adverts/

Host: Viktor Kayed
Guests: Ted Menmuir 
Producer: James Ross
Editor: James Ross