In Episode 33 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Marie Hense, Data & Product Strategy Director at Lumina Intelligence where they discuss what needs to be considered when acquiring data, which includes:

• The importance of providing the right data, in the right format for every kind of data user
• The importance of using data to contextualise your own data
• Why it’s imperative to think about how you’ll integrate external data
• Whether purchasing data will be worth the investment
• How many organisations often purchase the same data sets over and over again
• Why having good Data Management makes your investment go further
• How silo’s within an organisation can increase the money that’s spent on data acquisition
• Why organisations spend money on acquiring data even though they’ve already got it internally
• The relationship between wastage, investment and data management
• What you need to understand to make sure your data gets used properly
• How the format of data has implications on usage and storage