Alyssa Correale's journey in the logistics and supply chain industry is nothing short of inspiring. Ever wondered how a career can evolve from a small family business to leading roles in major companies like Niagara Bottling and Uber Freight? Alyssa shares her path, from her humble beginnings at Giovanni Foods, where she learned the ropes of logistics on a personal level hand-writing BOLs for drivers, to tackling the immense challenges of supply chain efficiency and innovation in larger corporate settings. Her story is a testament to the power of perseverance, resilience, and embracing change at each stage of her career.

Facing gender bias and professional hurdles, Alyssa's narrative is rich with personal anecdotes and lessons from her professional life. She recounts her strategic move to Colorado, the transition from Molson Coors to MicroStar Logistics, and the pivotal roles she played in these companies. Through her experiences, Alyssa emphasizes the importance of supportive networks, informal mentorship, and maintaining a growth mindset. Her candid reflections on overcoming bias in a male-dominated industry provide valuable insights for anyone facing similar challenges.

From the complexities of transportation in the bottled water industry to the innovative leaps at Uber Freight, Alyssa's career highlights the importance of adaptability and continuous improvement. She discusses building robust carrier networks, handling rapid industry growth, and balancing professional life with motherhood. Alyssa's insights into digital brokerage and the ongoing evolution of logistics are a must-listen for industry professionals. Join us for a compelling episode filled with actionable takeaways and an in-depth look at the triumphs and tribulations of a remarkable career in logistics.

***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

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*** This episode is brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services. Visit gorapido.com to learn more.

A special thanks to our additional sponsors:

• Cargado – Cargado is the first platform that connects logistics companies and trucking companies that move freight into and out of Mexico. Visit cargado.com to learn more.
• Greenscreens.ai – Greenscreens.ai is the AI-powered pricing and market intelligence tool transforming how freight brokers price freight. Visit greenscreens.ai/freightpod today!
• Metafora – Metafora is a technology consulting firm that has delivered value for over a decade to brokers, shippers, carriers, private equity firms, and freight tech companies. Check them out at metafora.net. ***