This week Francis is joined by Penn Weinberger, founder and head of the agency Bad Behavior. Bad Behavior works with creators to produce original short-form shows for brands; they’ve worked with clients like Lyft, Columbia Records, Cash App, and Stanley.

Bad Behavior: https://www.bad-behavior.com/

00:00 Introducing Penn and Bad Behavior

01:42 Working with Creators vs. Influencers

05:00 The Impact of Viral Marketing

07:14 Empowering Creators

09:35 Upsetting the Traditional Advertising Model

13:42 Starting and Then Diversifying the Agency

17:12 The Blur Between Creator and Celebrity

22:22 The Revenue

26:07 The Increase in Management Amongst Creators

30:06 Rules for Building a Creator-Led Show

32:47 Finding Brands as a Creator

36:35 Red Flags for Brands and Creators

41:06 Unpredictable Virality