Ryan Holm is the new Director of Marketing for Leica's Sport Optics division. While Ryan is new to the high-performance optics industry, he is no stranger to the hunting market. I first met Ryan when he was in a similar position with the pack company, Mystery Ranch. I still give him major credit for building that brand into the category leader.

Revitalizing an optics company in the hunting, birding and outdoor recreation industries simultaneously is tricky business, they all have their own biases, and he has to be sensitive to all of them. Ryan and I talk about how 20 years of experience will help him to accomplish just that. It was great catching up with him, but I more excited to see what he can do with a legacy brand like Leica.