This week on Jeansland, Andrew sits down with Indian journalist Subir Ghosh for a clear-eyed look at how sustainability narratives often miss the mark. Subir challenges the fashion industry’s fixation on circularity, calling it more of a marketing loop than a real solution. He explains why cotton farmers in India remain under immense pressure, why worker struggles beyond the sewing floor go largely unnoticed, and how global fashion summits recycle the same conversations without meaningful results.

From the realities of farmer suicides to the limitations of regenerative cotton, this conversation underscores the disconnect between polished industry rhetoric and the lives of people who grow, spin, and dye the fibers we rely on.

For deeper reporting on these issues, visit texfash.com, where Subir is co-founder and Executive Editor, and subirghosh.in.

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