Behind The Advisor

Ep #344: Knowledge Gap: The Power of Advice-Only Planning: A Conversation with Cody Garrett


Listen Later

We’re excited to welcome XYPN member Cody Garrett, CFP®, founder of Measure Twice Financial—an advice-only firm based in Houston, TX. After 10 years in the music industry, Cody jumped into a career in financial planning. As Cody learned about financial planning, he shared blogs to teach others at the same time. His generosity changed the trajectory of his career.

Cody lasted two and a half years at an RIA before the floodgates opened. Dozens of clients started reaching out wanting planning advice—without investment management. After two months, he generated more revenue than an entire year. So, he made the decision to go solo.

In this episode, Alan and Cody discuss the importance of empowering clients to get involved with their finances. Measure Twice Financial leads by example—simplifying financial topics to help DIY investors to align their money with their values. Cody built his firm from the ground up, finding his ideal client before choosing a service model and fee structure. His goal is to change the perception of a financial planner's role by increasing the transparency of planning.

If you’re interested in advice-only planning or are looking to align your professional goals and values, this episode is for you.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/344

...more
View all episodesView all episodes
Download on the App Store

Behind The AdvisorBy XYPN

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

136 ratings


More shows like Behind The Advisor

View all
Radical Personal Finance by Joshua Sheats

Radical Personal Finance

1,880 Listeners

Animal Spirits Podcast by The Compound

Animal Spirits Podcast

1,995 Listeners

The Perfect RIA by Matthew Jarvis, CFP® & Micah Shilanski, CFP®

The Perfect RIA

455 Listeners

The Long View by Morningstar

The Long View

886 Listeners

Kitces and Carl - Real Talk for Real Financial Advisors by Michael Kitces, MSFS, MTAX, CFP and Carl Richards, CFP

Kitces and Carl - Real Talk for Real Financial Advisors

240 Listeners

Barron's Advisor by Barron's Advisor

Barron's Advisor

108 Listeners

Elementality for Financial Advisors | Elements Financial Vitals System™ by Jordan Haines, CFP®

Elementality for Financial Advisors | Elements Financial Vitals System™

35 Listeners

New Planner Podcast by Caleb Brown

New Planner Podcast

25 Listeners

Retirement Tax Services Podcast by Steven Jarvis

Retirement Tax Services Podcast

122 Listeners

The Efficient Advisor: Tactical Business Advice for Financial Planners by Libby Greiwe

The Efficient Advisor: Tactical Business Advice for Financial Planners

125 Listeners

Retirement Planning Education, with Andy Panko by Andy Panko

Retirement Planning Education, with Andy Panko

745 Listeners

Only Fee-Only by Broc Buckles and Peter Ciravolo

Only Fee-Only

15 Listeners

The Advisor Journey by Altruist

The Advisor Journey

25 Listeners

The Morgan Housel Podcast by Morgan Housel

The Morgan Housel Podcast

1,001 Listeners

Advisor Marketing Made Simple by Taylor Schulte and Kendra Wright

Advisor Marketing Made Simple

19 Listeners