I want to share with you my most favorite way to increase sales for my course or membership, or my clients’ course or membership. It’s a super simple rate way to increase conversion rate (sales rate) of your funnel!

You ready for what to do?

I want you to talk about your program before you invite people to your program.

I want you to not ask people to join until after introducing it in your Nurture Sequence. In this episode, I’m going to show you how to seed your program throughout your Nurture Sequence. It really makes such a difference!

TAKEAWAYS

• Make sure that you introduce your program and some basic information about it, before actually pitching it. Your lead should know the name of your program, who it helps, what the goal of the program is and if they want to join, before you invite them to join.
• The purpose of the Nurture Sequence is to educate your leads. Think about it like this, the more times you talk about your program before your lead is invited to join, the more aware of your program your lead will be.
• Use data to help you see if these subtle changes to your Nurture Sequence are working. We did this with one of my clients, and even though the conversion increase was small, it upped her sales and that was a huge success! But we used her open rate data to help us make changes, so that we could see that increase.

RESOURCES:

Find the blog post that accompanies this episode

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