Today’s episode of iGaming Daily, supported by Optimove, returns to our CRM-focused series as we dive into the world of gamification and more specifically, AI-orchestrated gamification.

Optimove has recently partnered with some of the best gamification platforms and the company’s newly announced Senior Director of Partnerships, Adi Dagan, joins SBC’s Multimedia Editor, James Ross, to discuss how these exciting developments will bring AI-driven precision to player engagement and take gamification to the next level. 

During the episode, the duo talk about why the time is right for AI-orchestrated gamification in igaming and sports betting, how it further empowers operators and the "Goldilocks Zone" in gamification.

Also on the agenda is Optimove’s appearance at the upcoming SBC Summit Lisbon, where they’ll be showcasing their AI-gamification capabilities, along with hosting CRM Marketing Lightning Talks, two expert panels and even participating in the SBC Football Championships.

To read more about Optimove's involvement at SBC Summit Lisbon, click on the following link:

- SBC Summit 2024 - Agenda - SBC Events
- SBC Summit 2024 - Agenda - SBC Events

Host: James Ross
Guest: Adi Dagan
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.