In Episode 37 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Cindi Howson, Chief Data Strategy Officer at ThoughtSpot, where they discuss how the CDO can create a data culture, which includes:

• 85% fail to achieve the full benefit, not fail full stop
• Only 14% of organisations are measuring ROI
• How to measure ROI: Leading Indicators V Lagging Indicators
• 61% of Data Leaders suggest that culture is the biggest barrier to creating a truly data-driven organisation
• 85% of boards have expectations to become data-driven
• The relationship between leadership styles and culture, and the success of Data & Analytics initiatives
• The evolution of the CDAO
• The differences in achieving cultural change between leaders and users
• So What – what’s in it for me?
• The perfect environment to create a truly data-driven culture
• Two sides of the same coin: The relationship between Technology and Culture
• Does it matter where the CDAO reports?
• The correlation between the team you build and the culture you create
• The relationship required for a CDO with other members of the C-suite