The denim industry runs on water. But most of the places we make jeans don’t have enough of it. In this short, Andrew breaks down what happens when cotton, sewing, and finishing all depend on freshwater we can’t afford to lose.

Countries like Canada have 74,000 cubic meters of water per person. Bangladesh? Just 635. Yet we keep building supply chains in places with the least to spare. Even rainfed cotton gets risky when the rains stop coming.

Andrew asks a simple question: where’s the plan? We talk about water-saving finishes and efficient cotton, but no one talks about the source. Water is being used like it’s endless. It’s not.

Listen now at jeansland.co

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