SaaS Interviews with CEOs, Startups, Founders

EP 376: $5M on $15M Pre Money Goal For BlockChain Based BurstIQ


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Frank Ricotta, CEO of BurstIQ, which helps professionals and businesses in the healthcare industry connect. Frank has been through the grinder as an entrepreneur. Huge crash-and-burn businesses have gotten him to this point.

Famous 5:

Favorite Book? – The Executive in Action What CEO do you follow? — PayPal Favorite online tool? — Slack Do you get 8 hours of sleep?—No If you could let your 20 year old self know one thing, what would it be? — Trust your instincts, and don't lose your balance.

Time Stamped Show Notes: 01:13 – Nathan introduces Frank 01:44 – BurstIQ is a platform service 02:00 – They help their customers create a network 02:53 – Founded in April 2015 03:05 – Frank had been working in health and saw an issue 03:24 – There are three founders 03:52 – First-year revenue was $150k 04:05 – Involvement in several other startups 04:25 – His "crash and burn" story 05:29 – The cofounders 05:55 – May 2016 customers: 10 06:20 – Average pay per customer is $250k to $1M 06:35 – A focus on the base plan 07:00 – $75k/month 07:35 – No patterns yet for churn 08:45 – Customer acquisition cost 09:00 – Inside sales and partners 09:15 -- $150k to $200k 09:40 – 12 team members 10:00 – What ratio Frank likes to see 10:40 – "Work to keep your head above water" 11:09 – The company's capital 11:37 – Valuation for BurstIQ 12:40 – They want to raise $5M 13:10 – Based in Denver 13:55 – Techstars 14:25 -- @fricotta or Frank Ricotta on LinkedIn 16:26 -- The Famous Five

3 Key Points: Come up with a business that makes something simpler. Being an entrepreneur means experiencing failure along with success. If you don't stretch yourself to reach high goals, no one will believe that you can ever achieve them.

Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Slack – Frank's favorite online tool to connect with coworkers and customers

Show Notes provided by Mallard Creatives

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SaaS Interviews with CEOs, Startups, FoundersBy Nathan Latka

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