In this episode of iGaming Daily, supported by Optimove, Jessica Welman, Editor of SBC Americas, is joined by SBC's Media Manager, Charlie Horner, to delve into the latest news from North America.

First on the agenda is the poor performance of sportsbooks in October due to a slew of favourable outcomes for bettors, with operators returning a hold of approximately 7%, down 33% from the norm. The duo discuss the causes of the decline, including why the NFL's unpredictable nature contributes to the volatility of betting outcomes.

After the break, they move on to talk about an ongoing player likeness dispute between the MLB's players union and a number of US sportsbooks. They consider whether Draftkings' argument that the images are being used within the scope of fair use is valid and also what precedent this lawsuit could set for the future of player image rights.

To read more about what was discussed in today's episode, click on the following links:

- MLB Players Group Sues DraftKings, FanDuel and Others
- October 2024 Breaks Sports Betting Handle Records Across US
- Sportsbooks Mourn 'Customer-Friendly' October Sports Results
- DraftKings Invokes First Amendment in MLB Image Use Case

Host: Jessica Welman
Guest: Charlie Horner
Producer: James Ross
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.