My dear friend Karen Robinovitz is on the pod talking about how playing with slime brought her back to life after unimaginable grief and hardship. Follow Karen on social media @karenrobinovitz and sloomooinstitute.com

Karen Robinovitz is a media veteran who launched Digital Brand Architects (DBA), the first talent management agency for social media personalities. Largely credited for creating the social media influencer market, Karen has been listed as one of 80 Women of Power by Variety and Forbes has called her one of the best-branded women in social media.

Before DBA, she created integrated social media communications strategies for global brands such as Tiffany & Co., Tory Burch, Coach, and Estée Lauder Companies. She spent a decade as an accomplished journalist, contributing to the New York Times, Harper’s Bazaar, Elle, and Marie Claire, amongst others, and was on-air talent on VH-1, E!, MTV and morning shows across the country. She has authored three books, all of which went into over seven printings, one of which was optioned by Walt Disney Productions for a feature film.

She turned to slime, her favorite toy as a four-year-old (when slime first launched as a consumer product), when she hung out with Mattie, her friend’s daughter in the summer of 2018 during a difficult time of her life, filled with grief and loss.

“When I made and played with slime with my friend’s 10 year-old, I was immediately brought back to a childhood happiness I hadn’t felt in a long time.” She and friend, now co-founder, Sara, began sliming together and the rest is history.

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