Driven by Data: The Podcast

Ep 42 | Selling The Value of Your Data Strategy with Doug McConchie, Head of Data & Analytics at HSO


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In Episode 42 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Doug McConchie, Head of Data & Analytics at HSO, where they discuss how to sell the value of your Data Strategy, which includes;

  • The separation of data from technology
  • Why companies start their Data & Analytics journey without a strategy
  • The major risks of doing so
  • The requirement of brutal prioritization
  • The importance of continuously selling the value of your strategy
  • How to articulate the value in different ways to specific audiences
  • Any strategy should exist exclusively to support the business objectives
  • Why you need to understand levels of maturity to articulate value
  • The importance of incrementality in seeing the value of your strategy  
  • Why financials will often determine the strategy
  • The timescales of developing the Data Strategy
  • A framework of how to develop a Data Strategy
  • Why the ability of data consumers is critical to a Data Strategy
  • Why technology shouldn’t be your first conversation
  • How to assess how you’re tracking against achieving value against the strategy
  • The importance of culture within a Data Strategy
  • The relationship between culture and maturity  
  • Why he wrote a book on this topic

...more
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