In Episode 42 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Doug McConchie, Head of Data & Analytics at HSO, where they discuss how to sell the value of your Data Strategy, which includes;

• The separation of data from technology
• Why companies start their Data & Analytics journey without a strategy
• The major risks of doing so
• The requirement of brutal prioritization
• The importance of continuously selling the value of your strategy
• How to articulate the value in different ways to specific audiences
• Any strategy should exist exclusively to support the business objectives
• Why you need to understand levels of maturity to articulate value
• The importance of incrementality in seeing the value of your strategy  
• Why financials will often determine the strategy
• The timescales of developing the Data Strategy
• A framework of how to develop a Data Strategy
• Why the ability of data consumers is critical to a Data Strategy
• Why technology shouldn’t be your first conversation
• How to assess how you’re tracking against achieving value against the strategy
• The importance of culture within a Data Strategy
• The relationship between culture and maturity  
• Why he wrote a book on this topic