In this episode of the iGaming Daily podcast, James Ross, SBC's Multimedia Editor, is joined by Motti Colman, VP of Revenue at Optimove, to explore the evolution of AI and future trends in the use of the technology in igaming. 

Motti discusses how Optimove has been leveraging AI over the last decade, how player expectations are changing and the role of AI in enhancing player engagement and gamification.

The duo also talk about how AI could be used to identify problem gambling behaviours, the potential for regulatory hurdles to hinder AI's growth in igaming and why operators must be cautious when adopting AI technologies. 

Host: James Ross
Guests: Motti Colman

Producer: Anaya McDonald

Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.