We all need to use it, many of us struggle to get away from it. The internet has become the core of may of our worlds and in the creative industry of today, we have it at our fingertips at all times. But are we using all this glorious technology effectively? Where do we draw the line between cat video, selfie and portfolio? Heart Internet's Nick Leech has been heavily involved since the advent of the readily accessible world wide web and he joins me to talk about what SEO is, why it's important and how we can maximise our use of it. How do we boost our search engine rankings and how do we find the most effective use of social media for ourselves and our unique identity? Do we build a website from the ground up or use a tool such as Squarespace or Adobe Portfolio?With some great insights, tips and tales, Nick brings A-list internet experience to Arrest All Mimics to break it all down for us.http://heartinternet.co.uk - Heart Internet officialhttps://twitter.com/HeartInternet - Heart Internet on Twitterhttps://twitter.com/Nick_Leech - Nick Leech on Twitterhttps://www.123-reg.co.uk/search-engine-optimiser/ - 123-Reg SEO Optimiser tool