This week Francis is joined by Jenna Stoeber, a video essayist and content creator known for her deep dives into video game and media culture.

Jenna's YouTube: https://www.youtube.com/@the_jenna/

Jenna's Bluesky: https://bsky.app/profile/thejenna.bsky.social

00:00:00 Laying the content creator foundation

00:07:00 The art of constructing informative videos

00:09:20 If I create, am I a creator?

00:14:36 The dichotomy of creating and consuming

00:17:19 Beating the algorithm with one simple video

00:20:55 Balancing creativity with optimization

00:29:13 Building diverse and sustainable revenue streams

00:34:25 Sacrificing salary for freedom and autonomy

00:39:27 Knowing your strengths and how to use them

00:46:07 The joys and challenges of podcasting

00:59:02 The art of researching and scripting a video essay

01:05:47 The boss fight: Goals for 2025