The Power of Neurofeedback on Brain Health

What if the key to unlocking peak performance, healing trauma, and overcoming anxiety didn't lie in medication — but in rewiring your brain itself?

In this episode of Richer Soul, we dive deep with Melissa Hergert, CEO of BrainTrain Centers, who went from being born in a homeless shelter to leading a growing mental wellness empire. Her story is a powerful testimony to the strength of mindset, the science of neurofeedback, and the journey from survival to abundance.

Melissa reveals how neurofeedback therapy is changing lives — from kids with ADHD to veterans with PTSD, and even aging adults battling memory loss. This episode is a must-listen for anyone ready to take control of their mental fitness and unlock their full potential.

Key Takeaways:

1. Neurofeedback Rewires, Not Just Reframes. It works on your brain's physical processing patterns, not just your thoughts — helping with ADHD, anxiety, trauma, and more.
2. Trauma, Nutrition, and Environment Are Root Causes. Many "disorders" are just symptoms of deeper issues like unresolved trauma or sugar-laden diets.
3. AI Is the Future — Even in Therapy. Melissa is building AI-powered phone assistants to educate potential clients — showing that automation and empathy can co-exist.
4. Healing Starts at Home. From what you feed your kids to the environment they grow up in, brain health starts with daily decisions.

Money Learning from Melissa:

Melissa grew up thinking money was only for survival — you work, you pay bills, repeat. Abundance was never part of the equation. But today, she's rewiring not just her brain, but her financial beliefs. She's learned the importance of respecting money, building an emergency fund, and breaking the generational cycle of scarcity. Her biggest financial advice to young adults? Build good credit and remember: college is not the only path to success.

About Melissa Hergert:

Melissa Hergert is the CEO and visionary behind BrainTrain Centers, a national leader in neurofeedback therapy and mental health. With a Master's in Addiction Counseling, Melissa blends clinical insight with entrepreneurial innovation. Her centers help children, veterans, professionals, and seniors achieve better brain function and emotional regulation. Melissa is also a speaker, wellness advocate, and devoted mom of two.

Key Discussion Points:

1. Why she started her business using a $4,000 student loan check.
2. How operant conditioning via Netflix and sensors is changing therapy.
3. What peak brain performance looks like for pro athletes like Tiger Woods.
4. The role of heart rate variability and breathwork in mental clarity.
5. When medication and neurofeedback work together, not apart.
6. Why the first question she asks is about goals, not symptoms.
7. What neuroplasticity really means — and how it changes lives.
8. Why parents should skip the cereal and start kids on protein breakfasts.
9. How she uses ChatGPT to explain complex science to her clients.
10. Powerful stories of transformation: from non-verbal kids to adults reclaiming purpose.

Conclusion:

Melissa Hergert proves that your past does not define your potential. Through science, strategy, and heart, she's helping people reprogram their brains — and their lives. Whether you're a parent, entrepreneur, or someone looking to reclaim mental clarity, this episode offers hope, tools, and a roadmap to transformation.

Links:

braintraincentersinc.com

https://www.linkedin.com/in/melissa-hergert-022b1951/

https://www.instagram.com/braintraincentersceo/

https://www.facebook.com/melissaannehergert/

Watch the full episode on YouTube: https://www.youtube.com/@richersoul

Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom!

Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ [email protected] Some music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.