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Ever wondered how you can lose weight, feel amazing, get compliments…

…and then somehow end up right back where you started?

This episode explains why.

Most people don't fail fat loss because they don't know what to do.

They fail because they never changed who they believe they are.

In this episode, we dive into the idea of identity-based change — a concept popularised by James Clear — and why relying on willpower, restriction, or self-hatred only works for a short period of time.

You'll learn:

• Why "being good" is a dangerous mindset for long-term results

• How your old identity quietly takes over when life gets stressful

• Why shame after slipping up causes people to disappear from coaching

• The difference between doing fat loss and becoming someone who keeps it

• Simple identity-based rules that make consistency easier — not harder

• How to recover from bad weeks without quitting or starting over

This episode is especially for busy mums and dads who:

• Have lost weight before… but struggled to keep it off

• Feel embarrassed when they fall off track

• Are tired of all-or-nothing thinking

• Want results that actually last through real life

Fat loss isn't about trying harder.

It's about becoming someone who doesn't quit when it's messy.

If you've ever thought, "I don't know what happened — I was doing so well,"

this episode will change how you see your journey.

🎧 Press play — this one hits deep.