What if success doesn’t look like managing a huge team or scaling to seven figures?

In this episode, Allison sits down with copywriter and Cheeky Copy founder Laura Kendrick to pull back the curtain on building a business that’s both wildly effective and intentionally small.

Laura shares how she ditched the hustle, redefined success, and created a choose-your-own-adventure client experience that converts without chaos. If you’ve been craving simplicity without sacrificing sales, this episode will show you how to make it work your way.

TAKEAWAYS:

• Laura redefined success from “just surviving” in the early days to now running a cozy, high-converting micro business that fits her life—without the pressure to scale big.
• Simplification became her theme: fewer offers, clearer messaging, and flexible containers (like her VIP days) that meet clients where they are.
• By focusing on her zone of genius—voice-driven copy and strategy—Laura creates trust-building offers that convert faster, especially in today’s "trust recession."
• Marketing doesn’t have to be complicated; when your backend is streamlined, selling becomes more about conversations and less about endless funnels.
• Knowing your ideal client and aligning every offer to serve them shortens the path to “yes”—and gives you the clarity to say “no” to everything else.

RESOURCES:

Check out the blog post that accompanies this episode for additional resources

Hang out with Laura over on Instagram

Visit Laura on LinkedIn

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com