Free Transformation Group: https://www.facebook.com/groups/bbafree⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣

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If the number on the scale can make or break your day… this episode is going to hit hard.

In this episode, I unpack one of the biggest mistakes people make in their weight loss journey — becoming obsessed with losing weight instead of building a life that actually lasts.

Here's the uncomfortable truth:

When your goal is centred around loss, your brain is wired to eventually find what you've lost. That's why so many people lose weight, put it back on, lose it again — and feel like they're failing, even when they're trying their hardest.

We dive into why chasing an old "pre-kids," "pre-career," or "when I was 21" weight keeps you mentally stuck in the past… and why hitting that number doesn't bring the happiness most people expect.

I also share a powerful client story about finally reaching an old goal weight — and realising 30 minutes later that it didn't deliver the fulfilment she'd been chasing for years.

This episode is a reframe.

Instead of chasing loss, we talk about building forward — creating a lifestyle that fits your life now, not the one you used to have.

You'll learn:

• Why scale-fixation fuels the lose-regain cycle

• Why shrinking your body isn't a long-term life strategy

• What actually creates confidence and fulfilment

• Why strength is the most important metric over 40

• How muscle becomes your hedge against ageing, weakness, and decline

• Why longevity without strength isn't freedom

This episode is especially important if you're over 35, juggling work, kids, stress, hormones, and wondering why the old rules don't seem to work anymore.

Because your future self doesn't need you lighter.

They need you stronger.