In this week's episode, Lee Smith, the CEO of SalesFuel and author of "SalesCred: How Buyers Qualify Sellers," shares insights on the significance of credibility in sales. He emphasizes how credibility is often overlooked in today's fast-paced and technology-driven sales environment, and how sales is more of an intelligence game than a numbers game.

In, Lee shares his journey in sales and how he started SalesFuel to help salespeople become more credible with their buyers. He also covers the three pillars of credibility and the five levels of credibility in sales, as well as the importance of avoiding arrogance in sales.

What You’ll Learn From This Episode:
0:27 Lee shares his journey in sales and how he started his company, SalesFuel, to help salespeople become more credible with their buyers.

2:38 Buyer perception and the importance of credibility in sales.

4:59 The three pillars of credibility.

9:51 The five levels of credibility in sales.

14:08 The importance of credibility and avoiding arrogance in sales.

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