I'm Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series series.

Across these 6 episodes I'll be exploring Wine Communication Series in the company some of my favourite wine podcasters, traveling virtually from Australia and New Zealand to North America. If you've ever wanted to understand the opportunity that podcasting offers this is the series for you.

We continue the series in the company of wine communicator Natalie MacLean, host of Unreserved Wine Talk

Her two books, Red, White and Drunk All Over and Unquenchable were selected as an Amazon Best Book of the Year. She's the wine expert on CTV's The Social, CTV News; and Global Television's Morning Show.

Natalie was named the World's Best Drinks Journalist at the World Food Media Awards, and has won four James Beard Foundation Journalism Awards. We preview her upcoming memoir, described by Natalie as the most personal thing she's ever written, and the innovative way she is marketing the story behind the book in the run up to its release.

Let Natalie and I know your favourite part of the conversation by commenting on the special episode post at www.interpretingwine.com/insta461

Intro

Origin Story

Gaining the confidence to write

Wine writing

Long-form podcasting compared to other medium

Unreserved Wine Talk deep dive

Natalie's TV work

Wine communication changes since COVID

Wine and food pairing courses

Natalie's upcoming memoir

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Intro and outro musicThe New Investorshttp://newinvestors.dk/Contact: [email protected]

Guest: Natalie MacLean, Unreserved Wine Talk

GUEST CONTACT: Natalie MacLean

www.nataliemaclean.com/interpret

Date recorded: 8 Dec 2021

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