Curious how you can make dogs feel at home from the moment they step into your facility?

What’s the science behind reducing fear and anxiety for pets—and how can you use it to elevate your daycare experience?

Could “comfort-driven enrichment” could be the next enriching experience you add to you facility?

In this episode, Dom Hodgson sits down with Fred Silber of Pet Therapeutics to explore how comfort-driven enrichment is transforming pet lodging. Fred shares the fascinating science behind why dogs feel calmer in cozy, well-designed spaces and how offering premium comfort can bridge the gap between “nervous first visit” and “tail-wagging regular.”

Plus, you’ll get a behind-the-scenes sneak peek of the incredible things happening in Enrich U as the graduates spill the beans on their most recent creative enrichment successes. From liver-scented elves causing chaos to snuffle cafés turning mutts into treat-seeking detective dogs, these stories prove that a little creativity goes a long way. Stick around to the end to hear about the pirate plans that are already keeping daycare owners up at night—because nothing says commitmentlike dressing up a staff member as Captain Jack Sparrow!

In this episode, you’ll discover:

The Power of Comfort – How a cozy environment reduces stress and anxiety in dogs.

Science-Backed Solutions – Why dogs instinctively crave spaces that mimic protection and calm.

Enrichment That Sells – How premium comfort and enrichment services can add real value (and revenue) to your business.

Pirates, Santa, and Sniffers – Hear how real daycare owners are creating themed experiences their clients can’t stop talking about.

Fred’s Product Development Journey – From pet sofas to “lodge-worthy luxury,” how Fred turned a niche product into a boarding game-changer.

Thanks to special guest Fred Sliber. You can find out more about pet therapeutics amazing products by clicking here Pettherpeutics 

Huge thanks to this week’s show sponsors Pet Resort Hospitality Group

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding and Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to Petresorts.love

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here.

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

 To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom sets the stage for the episode and introduces “comfort-driven enrichment.”[09:00] – Fred Silber shares his journey from designing sofas for homes to creating luxury for boarding facilities.[13:00] – The science behind comfort: Why dogs instinctively seek cozy spaces and how this reduces stress.[16:32] – First impressions matter: How comfort-driven suites help anxious dogs settle in faster.[19:00] – Premium pricing: Fred explains how facilities can charge more for luxury comfort add-ons.[28:30] – Cleaning made simple: Fred’s innovative designs ensure hygiene without compromising on style.[31:19] – Liver-scented elves and snuffle spaces: Enrich U graduates share their favorite holiday enrichment ideas.[33:30] – Naughty dogs and pirate plans: How creative, themed activities boost daycare engagement.[37:00] – The ripple effect: Why enrichment creates happier dogs, satisfied clients, and motivated staff.[40:22] – January preview: Dom teases the pirate-themed treasure hunt for Enrich U graduates.