Driven by Data: The Podcast

Ep 47 | The Schism in Marketing; Data-Driven Creative with Steve Mattey, Managing Director at HH Global, Interactive


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In Episode 47 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Mattey, Managing Director at HH Global, Interactive, where they discuss the role of data in the new age of marketing, which includes;

  • Data & Marketing, Post Covid
  • The change in behaviours of consumers
  • The schism in marketing between creative and data
  • Top-Down (The Big Idea) V Bottom Up (Data-Driven)
  • The importance of creating the perfect learning loop
  • Why traditional agencies have “fallen asleep at the wheel”
  • Digital Transformation can’t happen without Data
  • The rise of data-driven creative
  • Why we’re in the perfect storm for cultural transformation to occur
  • Data is now common currency for decision making
  • Why marketing teams are fearful of the new landscape
  • The importance of having the right people
  • How data is the engine room to deliver creative
  • Digital transformation is not just tech it is mindset and behaviour too
  • The relationship between Data, Marketing and Technology

...more
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