Ep 470 Building Wealth

Keeping Your Money is Rare Skill!

How to Actually Keep Your Money: Why Financial Literacy Matters More Than Income

Most people think their money problems would disappear if they just made more. But as financial coach Alanna Abramsky shared in this episode of Richer Soul, that belief keeps countless high earners feeling stressed, behind, and ashamed. Alanna has worked with realtors, lawyers, doctors, professional athletes—and even with impressive income, many still live paycheck to paycheck. The issue isn't intelligence or effort. It's that no one ever taught them the systems, habits, and emotional tools needed to keep money once they earn it.

This conversation is an invitation to step out of shame, build simple and sustainable systems, and take back control of your financial life—in a way that supports a richer, calmer, more intentional life.

Key Points from the Conversation:

1. High Income Doesn't Equal Financial Confidence. Many people with strong incomes still feel financially anxious because no one taught them the fundamentals—intentional spending, tracking, and planning. Income is not the problem. Leakage is.
2. Systems Beat Willpower Every Time. Alanna helps clients set up automations for savings, debt payments, and long-term goals. Once systems run in the background, money stops being an emotional decision.
3. "Surprise" Expenses Aren't Surprises. Car repairs, holidays, insurance renewals, home maintenance—these predictable events often blow up a client's budget. Alanna uses "irregular expense funds" so these moments stop becoming emergencies.
4. The Emotional Side of Money Needs Healing Too. Shame, avoidance, scarcity, or early trauma often drive money behavior. The numbers can't shift until the underlying story does. For many clients, therapy and financial coaching work hand-in-hand.
5. Women Need Accessible, Judgment-Free Financial Education. A massive wealth transfer is coming—and much of it is going to women. Yet many women still feel intimidated or excluded from financial conversations. Alanna's mission is to change that by creating safe, empowering spaces to learn and lead.

Money Learning from Alanna:

Alanna's core lesson is simple: Your money grows when your systems do.

Most people try to "save whatever's left," then wonder why nothing is left. She flips the model:

• Pay yourself first
• Automate the habits you can't trust willpower to maintain.
• Track your net worth so you can see progress.
• Treat "irregular expenses" as predictable.
• Focus on behavior change more than spreadsheets.
• Money confidence isn't born from earning more—it's built from clarity and consistency.

Key Takeaway:

Financial clarity isn't about perfection—it's about the right systems, the right support, and the courage to face your money with honesty. When you simplify your approach and automate your success, money becomes a tool for freedom rather than stress.

Bio:

Alanna has been financial coaching for over 10 years and has helped more than 1,000 Canadians achieve their goals faster than they ever imagined. She started Broad Money with the mission of empowering women+ to take control of their financial futures, offering support and guidance every step of the way. Alanna helps people make money while they sleep by using personalized and actionable strategies that deliver results. Her goal is to help clients kick ass and conquer their finances with a clear, results-driven roadmap.

Alanna currently lives in Toronto with her wife, Jacqueline, and their fur-baby, George. In her spare time, she can be found RV'ing across North America, mushroom foraging, visiting local breweries and wineries, and hiking.

Links:

Website: www.broadmoney.ca

Instagram: @broad.money

LinkedIn: https://www.linkedin.com/in/alannaabramsky/

#RicherSoul #FinancialLiteracy #WomenAndMoney #MoneyMindset #WealthBuilding #FinancialFreedom #PersonalFinance #LifeDesign #MoneyCoaching #IntentionalLiving

Watch the full episode on YouTube: https://www.youtube.com/@richersoul

Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom!

Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ [email protected] Some music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.