In this episode, Andrew talks to Brad Perling, CEO and co-founder of Bitfreighter. Brad was an aerospace major waiting to get into air traffic control school when he became an early employee at Calvary Logistics. He says that’s where he got his freight MBA, working up from carrier rep to general manager. Frustrated by the lack of options when it came to EDI technology, this former broker is now building another cost-saving option for integration technology in Bitfreighter, named to FreightWaves’ 2024 FreightTech 25 awards.

Andrew and Brad cover:

• When brokerages should invest in building their own tech versus buying it
• If you can build truly differentiated technology without prior brokerage experience
• Is EDI dying? Its role in modern logistics and the role Bitfreighter is playing
• Fostering company culture in a remote working environment
• The challenges of bootstrapping a tech business

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*** This episode is brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services. Visit gorapido.com to learn more.

A special thanks to our additional sponsors:

• Cargado – Cargado is the first platform that connects logistics companies and trucking companies that move freight into and out of Mexico. Visit cargado.com to learn more.
• Greenscreens.ai – Greenscreens.ai is the AI-powered pricing and market intelligence tool transforming how freight brokers price freight. Visit greenscreens.ai/freightpod today!
• Metafora – Metafora is a technology consulting firm that has delivered value for over a decade to brokers, shippers, carriers, private equity firms, and freight tech companies. Check them out at metafora.net. ***