Ali built an audience of over 7,000 subscribers before he even sent the first issue of his newsletter, AI for Work. He would only end up sending 13 issues before (at approximately 30,000 subscribers) he went looking for advice on how to monetize and ending up selling the whole thing instead.

We spent an hour discussing:

• 🧲 How he built an ingenious, highly successful lead magnet

• 👀 Emailing every new subscriber to build relationships

• 💰️ Experimenting with monetization

• 🤖 Using TikTok to grow his email list (without making his own videos)

• 📰 His plans to start a local news newsletter

Intro music produced by J. & Doug Organ.