Ivana Flynn returns to host today's episode of iGaming Daily, sponsored by Optimove, as she's joined by Timothy Malmros Genach to discuss one of the most fascinating and controversial topics in marketing - parasite SEO. 

The conversation focuses on the prevalence and effectiveness of parasite SEO in 2025, which, despite Google's best efforts to combat it, offers the best strategy for achieving high rankings quickly. They discuss how Google's focus may have shifted towards feeding data to its AI and favouring sites like Reddit, potentially making algorithmic penalties for parasite SEO a lower priority.

Ivana and Timothy cover:

• What is parasite SEO?
• Its prevalence in 2025
• Why it works so well in iGaming
• Its effectiveness and speed
• Algorithmic vs manual penalties
• Google's role & motivations
• Alternative strategies and their decline
• A look ahead to the future

Host: Ivana Flynn
Guests: Timothy Malmros Genach
Producer: Anaya McDonald
Editor: Scott Fulton

iGaming Daily is the official podcast of SBC Summit Malta. Taking place from 10-12 June at the Intercontinental in Malta, SBC Summit Malta is the definitive casino and betting event where European companies and professionals converge to explore cutting-edge insights, gain transformative skills, and forge impactful connections with senior decision-makers. Get your tickets now at sbcevents.com.

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Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.