Ever wondered what it takes to put on an SBC Event? Today's Episode of iGaming Daily goes under the hood of the inaugural SBC Summit Americas, which kicks off this week in Fort Lauderdale, with one of the key names behind making it happen - Aidan Brain, SBC's Vice President of Conference Production.

Aidan takes Joe through the whole process, from the inception of the event itself, when they started planning the agenda, the extensive preparation lasting more than one year, the process involved in planning the event, and importance of industry feedback. Aidan also speaks about the choice of location, why Fort Lauderdale works for both the US and Latin American audiences, and the advantages with more predictable good weather.

Joe also asks about the logistical complexity of organising the event, and Aidan discusses the industry collaboration involved, the importance of timing, maximising the opportunity presented by next year's FIFA World Cup, and integrating English, Spanish and Portuguse speakers in one event.

They also chat about the conference agenda, including the high-level speaker roster, the First Pitch startup competition, the challenges in constructing an agenda that appeals to the diverse attendee base, and building it around transcendental knowledge.

Finally, they chat about the closing party, headlined by the iconic Steve Aoki.

Host: Joe Streeter
Guests: Aidan Brain
Producer: Anaya McDonald
Editor: Scott Fulton

iGaming Daily is the official podcast of SBC Summit Malta. Taking place from 10-12 June at the Intercontinental in Malta, SBC Summit Malta is the definitive casino and betting event where European companies and professionals converge to explore cutting-edge insights, gain transformative skills, and forge impactful connections with senior decision-makers. Get your tickets now at sbcevents.com.

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